Written Work
January 2016 - May 2016
Taking Europe by Storm
Analysis on the creation and management of a website and social media account for a website that my group and I created during my time studying abroad at University College Dublin in Ireland. The website we created was dedicated to helping college student's travel Europe on a reasonable budget. The report details the rationale behind the idea for our website, our social media strategy, our website analytics and examples of our website, social media, and final presentation content. I served as the final editor of the entire report. The analysis was done collaboratively with Ben Holbrook and Lauren Prospect.
September 2015 - December 2015
Blue Cross Blue Shield Sponsorship Activation Recommendations
Recommendations to Blue Cross Blue Shield on potential sponsorship activation ideas for their partnership with the Detroit Tigers. The recommendations are centered around the extension of Blue Cross Blue Shield's "Train Like an All-Star" initiative. I was responsible for the "OUR ACTIVATION PROPOSAL" section of the proposal. I also served as one of the final editors of the proposal. The report was done collaboratively with Stephen Girard, Seth Gutman, Victoria Natoli, and Brett Perlstein.
January 2015 - April 2015
The Playmaker
Proposal on the creation and market segmentation of a ficitional product titled "The Playmaker". "The Playmaker" is a state-of-the-art coaching and training system designed to help collegiate and professional sports teams take their game to the next level. I was responsible for the "Evaluate the Segments on a Set Criteria" & "Review Performance" sections of the proposal. I also served as the final editor of the entire proposal. The proposal was done collaboratively with Brett Friedman, Mike Komisarek, Natan Reches, and Justin Selman.
January 2014 - February 2014
Executive Report on NBA Globalization
A portion of an executive report that was a proposal to the NBA on how the organization can expand globally. I was responsible for detailing the NBA's opportunity to expand in Latin America and Africa. I was also the one of the editors of the entire report. The report was done collaboratively with Adena Coste, Jordan Gruber and Tim Herrmann.
September 2015 - December 2015
GotNext
Proposal on the creation and business strategy of a fictional app titled "GotNext". "GotNext" is an app that helps users in any given community coordinate and play pick-up games with those with similar interests. I was responsible for the "Analysis of Competitors" and "GotNext Overview" sections of the proposal. I also served as one of the final editors of the proposal. The proposal was done collaboratively with Leon Johnson, Natan Reches, Eric Schanzer, and Michael Yang.
September 2015 - December 2015
Sport Management Corporate Social Responsibility Initiative
Proposal to the Dean of the University of Michigan's School of Kinesiology on the implementation of a mandatory corporate social responsibility (CSR) component to the Sport Management program. This proposal recommends a partnership between the Sport Management program and the Ross Initiative in Sports for Equality (RISE) in which a student committee would be created to help coordinate and execute RISE workshops and a RISE 5K. I was responsible for the "Student Involvement" & "Early Stages of the Initiative" sections of the proposal. The proposal was done collaboratively with Matthew Benedict, Brett Friedman, Zach Keeney, and Jake Moyer.
September 2014 - December 2014
Research Analysis on Intramural Participation at the University of Michigan
Proposal to the Coordinator of Intramural Sports and Camps, Assistant Director - Intramural Sports and Special Events, and the Coordinator of Membership, Marketing, and Sponsorship of Rec Sports at the University of Michigan regarding Intramural Sport Participation. This proposal was compiled using research gathered and analyzed through surveys and Microsoft Excel. I was responsible for the creation of the survey used to gather the data, the analyzing of the "participant" data, as well as a portion of the section detailing our hypothesis and findings about intramural sport participants. I was one of the final editors of the proposal as well. The proposal was done collaboratively with Ben Beltser, Robert Flom, Vivian Hu, and Mitch Morr
November 2014
Michigan Sport Business Association Alumni Newsletter
The inaugural alumni newsletter created by the Brand Committee of the Michigan Sport Business Associaiton in November of 2014. I was responsible for the cover article that detailed the organization's recent Kick-it Philanthropy Event. The other members of the committee that contributed to the newsletter were Jenna Beaugrand, Jacob Cox, Jordan Gertzman, Zach Keeney, Jacob Lutt and Cindy Yu.